Fleet News

Road safety: It’s time for action to cut road deaths

By Ellie Pearson, professional engagement manager, Brake

At Brake, reducing needless deaths and injuries on the roads is our top priority: through our work supporting families bereaved by road crashes, we see first-hand the devastation and misery that they cause.

We are deeply disappointed that the latest figures from the Department for Transport show that 1,780 people were killed on our roads in the year ending September 2015.

Sadly, many people dismiss these deaths as unfortunate but unavoidable; seemingly that’s the view of the Government.

Road crashes are avoidable, and the Government should be doing everything within its power to put an end to the tragedy of five deaths and more than 60 serious injuries on our roads every single day.

What does 1,780 deaths on our roads actually mean for families and communities across Britain?

It means 1,780 people receiving a knock on their door from a police officer breaking the devastating news that their loved one is gone forever; it means families and communities torn apart. It also means fear; the would-be cyclist who is afraid to cycle to work, the parent who is afraid to let their child play outside for fear they’ll be knocked over outside their own home.

It’s time the Government took responsibility for road safety, and takes steps to make our roads safer for everyone, to reduce the tragedy of road death and to make our communities safer, happier places.

It’s time for the Government to prioritise road safety and highlight the need for improvement by reintroducing casualty reduction targets.

It’s time to take note of the compelling evidence in favour of both reducing the UK drink drive limit to 20mg alcohol per 100ml blood and extending the ban on mobile phone use at the wheel to include hands-free phones.

It’s time to send a clear message that unsafe driving will not be tolerated by increasing investment in roads policing and introducing much tougher penalties for drivers breaking the law.

1,780 deaths is more than a statistic, it’s time the Government recognised that.

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  • DriversUnion - 06/04/2016 15:03

    Brake are an ideological Green based anti driver charity with no CV in road safety, driving or prosecution. They should concentrate on victim support. Instead they are, just one of too many, public anti driver mouthpieces that are loved by our multi billion pound insatiable Road Safety Industry. Roads, like railways and air routes, are crucial infrastructure but, unlike rail and air, have opposing traffic, animals, children, adults and cyclists all mingling in. Yet, after 300 billion driver miles a year, there's less death on the road, from all causes, than from accidents in the home, from strangulation, hanging, self harm, malnutrition in hospital and so on so why do we need BRAKE and all the other costly charities like them? BRAKE do not support genuine road safety measures but do support unnecessary human hazards using our roads. So much for their claims of an interest in road safety. They also support the over-slowing of crucial infrastructure and the prosecution, for profit, of many thousands of perfectly safe drivers too. Since our society would collapse totally without all types of driving, BRAKE, like all Green groups, are thus anti society too. Why on Earth do they get a platform for issues for which they have no qualification?

  • KenM - 06/04/2016 17:43

    @DriversUnion you say "BRAKE do not support genuine road safety measures". Could you give us an example of what you mean by a "genuine road safety measure" ?

    • DriversUnion - 06/04/2016 23:17

      Just for one. The removal of unneeded hazards from major infrastructure.

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