Prices for the new Kia Ceed start at £18,295.
The new model is better to drive and more refined than previous generations.
Its re-designed interior features a free-standing touchscreen. The Ceed also comes packed with the latest safety and driver support technology.
There are two turbocharged petrol engines, a 1.0-litre and 1.4-litre, plus a 1.6-litre diesel.
The most frugal emits 99g/km of CO2.
A mild-hybrid diesel will be added to the line-up next year.