##BMW 3 Coupe--left##THE Bavarian masters of user-chooser desirability have done it again in the compact executive market with another stunning incarnation of the ubiquitous 3-series. Although BMW doesn't like to shout too loudly about it, demand has been so great from the IT, finance and pharmaceuticals sectors, that 3-series sales figures are beginning to look like those of a volume marque. The 318 Ci shares many of the acclaimed qualities of it's muscular stablemates, but a £21,040 price tag puts it within reach of a new generation of thrusting young executives eager to get behind a steering wheel bearing the blue and white roundel.