Fleet News

Ford C-Max

Ford
BIK List Price
£24,470
Ford C-Max BIK list price
BIK Percentage
24%
Ford C-Max BIK Percent
CO2
149g/km
Ford C-Max CO2
Combined MPG
48.7
Ford C-Max MPG

Review

Being late to the party failed to prevent the C-Max from grabbing a substantial share of the retail multi-activity vehicle market.

And another late entry should prove no barrier to the next-generation line-up winning Ford a stake in the burgeoning sector for versatile fleet and family transport.

Despite lagging behind Renault and Citroën in offering a choice of five or seven-seats in the key midsize segment, the company believes its new C-Max can still secure vital corporate registrations as well as extra retail sales.

The popular S-Max, while having seven seats, is closer in size to the Ford Galaxy than C-Max and has a more overtly sporty appeal.

“Multi-activity vehicle models represent a huge share of the French market and there’s no doubt that the Scenic and C4 Picasso have been pacesetters in Britain. But we aim to make an impact with two distinctly different vehicles,” said marketing director Mark Simpson.

Speaking as the cars were launched to the media, he told Fleet News: “Each version has its own virtues but we think the seven-seater is the spiritual successor to the original design and that’s the one that should help us break into the corporate sector.

“Cars with seven seats now account for more than 60% of the market and research shows that a significant number of buyers want the additional flexibility allowed by extra seats when the need arises without stepping up to much bigger vehicles.

“Our response has been to make the Grand C-Max as easy as possible to use with a floor that’s completely flat when the seats are down. We have given it all it needs to appeal to user-choosers.”

According to Simpson, the bigger version should account for 60% of next year’s registrations.

“Our total sales target is relatively modest at 20,000 – we are looking for a strong but realistic market share and there will be no discounts for the sake of volume.

“Ford will not be the cheapest choice in this area. We don’t need to compete with the Koreans, but we are offering a great deal for the money. I believe the content and features of the Grand C-Max represent a car that makes the expensive affordable. A lot of user-choosers are family motorists and we hope our car will be seen as an interesting alternative,” he said.

Both versions reveal a sophisticated blend of comfort and confident behaviour stemming from compliant suspension that also delivers impressive road holding.

The first to use Ford’s new global C-sector platform, their performance augurs well for the next Focus.

The cars debut a slick-change six-speed manual gearbox and the latest Ecoboost 1.6-litre petrol engine – a free-revving unit that delivers a lusty output with smoothness and low noise levels.

But the upgraded 1.6-litre TDCi unit is expected to be the most popular choice.

With twin sliding side doors, getting to third row seats is particularly easy in the Grand thanks to a novel arrangement that allows the centre second-row seat to disappear as if by magic.

Both Zetec and Titanium trim levels have more equipment and the premium feel is reinforced on the latter by high-grade audio, auto lights and wipers, hill start assist, tyre deflation detection and cruise control.

Options include a powered tailgate, satellite navigation with a rear view camera and an automated parking system.

Improved economy, lower insurance and stronger residuals are claimed to represent annual savings of up to £800 compared with the outgoing C-Max.

Verdict

With remarkable agility for cars with relatively bulky bodywork, the new C-Max duo has strong driver appeal as well as impressive practicality.

Top Speed
N/A
Ford C-Max Top Speed
VED band
N/A
Ford C-Max Ved
Fuel Type
Diesel
Ford C-Max Fuel Type
Residual Value
3 Year 60k : £8,075
4 Year 80k : £6,025
Running Cost (ppm)
3 Year 60k : 43.71
4 Year 80k : 40.01

CO2 emissions and fuel consumption data correct at time of writing. The latest figures are available in the Fleet News fuel cost calculator and the company car tax calculator.

Ford Mondeo hybrid review | estate body boosts eco model’s appeal

With high levels of comfort and an attractive tax position the Mondeo Hybrid is now an even better bet thanks to the addition of an estate body.

Our fleet: Citroen Grand C4 Picasso 1.6 e-HDi 115 Airdream Exclusive+ 5dr - Jan 2015

The Citroen Grand C4 Picasso was awarded the Fleet News title of people carrier of the year at the 2014 ceremony, seeing off the likes of former winners Ford S-Max, Seat Alhambra and Vauxhall Zafira Tourer.

Search Car Reviews



Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Comment as guest


Login  /  Register

Comments

No comments have been made yet.