Fleet News

Revitalised Hyundai on track for Vision 2025 target of 100k sales

Amid a year of supply constraints and falling volumes, one car manufacturer is reaping the rewards of a reinvigorated sales strategy which saw its true fleet registrations more than double in 2021.

Hyundai has overhauled its approach to the fleet market, freely confessing to “chasing volume” in the years leading up to the Covid pandemic. It resulted in the corporate end-user accounting for just 8% of fleet sales.

The rest was tactical, short-cycle business, which had an inevitable impact on residual values (RVs) leading to uncompetitive leasing rates.

Login to comment

Comments

No comments have been made yet.

Related content

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee