Q:
Should I introduce a driver incentives scheme?
A:
Incentive schemes work most effectively when they are transparent and objective.
This allows drivers to see that their progress has clearly defined goals and set criteria they need to achieve.
Like gamification, telematics can provide a ready-made platform on which positive behaviour incentive schemes can be built.
According to Greenidge, incentivising drivers – along with regular communication – is arguably the most significant element of reinforcing training over time.
“Incentives can take many forms, but in our experience at IAM RoadSmart, the most successful safety initiatives are often the ones where the incentive is employee recognition, rather than anything material,” he says.
READ MORE: How to make the benefits of driver training last
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