BMW's DriveNow car sharing service has reached 500,000 customers worldwide.
The service operates 3,800 BMW and Mini vehicles across nine cities in Europe and the USA.
Copenhagen has recently joined the list as the ninth city, with a purely electric fleet of 400 BMW i3 models. As with everywhere else in Europe, the vehicles can be used on a walk-up basis. Electric vehicles now account for 16% of the fleet.
“Reaching the mark of half a million customers is an important milestone for us,” according to Sebastian Hofelich, managing director of DriveNow.
“In the past one and a half years alone we were able to double the number of our customers and grow to become one of the biggest carsharing companies worldwide. This shows that with DriveNow, we have struck a nerve.”
“Interest in driving an electric car has remained at a continuing high level. Our customers are renting the electric vehicles on average six to seven times daily per car which is just as often as our conventional vehicle models,” confirms co-managing Director Nico Gabriel.
"This also explains why the proportion of electrically-powered BMW i3 models will soon be further increased. The goal is to raise the share of the electric fleet to over 20 percent and the integration of e-vehicles in all DriveNow cities."