Tony Leigh, PricewaterhouseCoopers: It’s not about driver training; it’s about driver attitude on the road.

This is the iceberg under the water: you often find that their general work attitude is the same and driving is just one symptom of a broader issue at work.

Peter Weston, Home Retail Group: Drivers that speed are often the same ones that don’t maintain their vehicles. You can build up a picture and create an individual driver risk rating.

Chris Charlton: We have introduced other factors, such as the correlation between an individual’s points on their licence with the company average and the national average.

How do you discipline drivers who are involved in accidents?

Graham Hine: We used to suspend them no matter how small the incident, but we found that drivers were hiding the damage. Now we give them the mechanism to report incidents without taking discipline.

I interview the driver and make the call if further action is required. This has had a significant impact on drivers coming forward and it has also reduced our accident claims by 25% in a year.

Geoff Wright: We have driver of the year competitions to reward our best van drivers.

Paul Tate, Siemens: If you punish drivers for each incident, you find that they save it up until a month before the car goes back and claim that all the damage took place in one incident instead of seven.

Tony Leigh: We get around that by charging drivers £100 for each part of the car that has damage on. We catch it at de-fleet if it is not reported.

We find that people will report damage at the time rather than pay a larger bill at the end of the contract. We also charge them 100% above fair wear and tear.

Graham Hine: We find that regular drivers look after their vehicle; if it’s treated as a pool vehicle, they are less likely to.

Tony Leigh: One way we have reduced risk is to get a report when tyres are changed and they are illegal. We started writing to drivers to tell them that they were driving on illegal tyres and the number that are now illegal when changed has reduced.

Is there a role for technology like parking sensors to reduce accidents?

Graham Hine: We have introduced them on all our vans as well as reversing cameras.