Fleet News

Reinvention is the key as Chevin capitalises on ‘the new normal’

For many companies, 2020 was a year of uncertainty and change, with new processes introduced and short-term policies deployed as they came to terms with the socio-economic crisis caused by coronavirus. 

For Chevin, the pandemic coincided with a year of transformation – as well as its 30th anniversary. The fleet software provider had already sown the seeds for a new approach to business back in September 2019, at the start of its financial year, months before Covid, furloughing and lockdown became part of the everyday language. 

Far from having its plans disrupted, Chevin was able to quickly adapt to new conditions – it already had a culture of working remotely in many of its global operations, while its platforms and software development have been cloud-based for the past five years – allowing it to continue executing its short-term strategy.

Managing director Ashley Sowerby (above) explains: “We felt we needed to reorganise the business. That meant we would stop knocking on doors trying to sell at full speed and take our foot off the gas a little bit so we could reinvest in the product. So, there was no increase in sales targets year-on-year. Then, six months in, coronavirus hit.”

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