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Influencing fleet driver behaviour - Fleet200 Presentation by Dr Lisa Dorn

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Research from the university of Cranfield suggests that driver behaviour based training is more effective than traditional methods of driver training.

Dr Lisa Dorn from the University of Cranfield gave an insightful presentation at the Fleet200 meeting on the 27th of June exploring how behavioural based interventions have a positive effect on how company drivers drive.

With a key focus on how companies can implement behavioural based training, Dorn's presentation highlighted the key stages companies must take for it to be effective and how to best implement them, the nine principles are

  • Set goals for target behaviour
  • Give information on behaviours that increase crash risk
  • Give information about the consequences of taking risk
  • Assess intention and commitment to behaviour change
  • Provide support/resources for achieving target behaviour
  • Develop stress and time management strategies
  • Provide praise and encouragement
  • Monitor behaviour and review goals
  • Develop relapse prevention strategies

Click Here to read the presentation in full

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