This year marks the 15th anniversary of the launch of the BBC’s iPlayer and the 10th anniversary of Netflix in the UK, both landmark events that have changed the face of television viewing.

Frequently cited as prime examples of thevrevolution in consumer attitudes away from ownership (videos and DVDs) to usership (on-demand streaming), the meteoric rise of the two services has parallels in the automotive world.

Ownership models are shifting from purchase to leasing and, potentially, subscription as customers seek the same all-inclusive convenience from motoring and travel that they enjoy in other areas of their lives.