FORD is offering a £250 per vehicle registration incentive to dealers who bring in orders for Escorts from small to medium fleets. The support measure follows intense manufacturer activity in the lower medium sector - particularly from Vauxhall - which is currently underwriting a residual values' guarantee.
The offer is only open to fleets of 25 vehicles or more - although there is also an upper limit on fleets qualifying - and continues until the end of August. Ford's marketing manager, fleet operations Nick Themistocleous, said Ford was offering the support to ensure it remained competitive in the lower medium market.
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