New player joins fleet auction fray

The 40,000 sq ft development on a six acre site is the first project on the Cross Green industrial park and will be the largest single site motor auction in the country. With two auction areas, a covered section to accommodate 250 cars and a restaurant, the new site will initially create 45 new jobs.

The team behind Premier - managing director Keith Elliott and co-directors Gary Earle and Paul Dyson - have assembled a team with more than 100 years' motor trade experience behind them. Elliott himself was previously managing director of Motor Auctions - Leeds, Earle is ex-BCA while Dyson was formerly fleet sales manager at Motor Auctions.