Fleet News

Jaguar rules the exec roost - but BMW is catching up

JAGUAR remains the favoured car of Britain's top executives but BMW is gaining ground at the expense of the volume manufacturers, according to new research by benefits consultants W F Corroon. While Jaguar rules the roost at chairman/ chief executive level, BMW is becoming increasingly popular among board directors and departmental chiefs.

Part of a wider survey of the company car market due out later this year, Corroons spoke to 519 organisations to compile the report. Almost 50% of chairman drive a Jaguar, a quarter drive a BMW, 16% Mercedes and 10% Ford according to early findings of Corroon's 1996 Company Car Survey. At managing director level, Jaguar still has the lion's share at 38%, but BMW enjoys 30% of the market, Mercedes 18% and Rover 14%. In both cases, BMW increased its market share at the expense of Ford and Rover and, to a lesser extent, Mercedes.

Using an income of £60,000, with just under 40% of the market, BMW comfortably outstrips Jaguar and Mercedes and still sells marginally more than Ford. Further down the scale, using a benchmark income of £40,000, Ford is clearly the most popular marque, but BMW comes a close second, followed by Vauxhall, Rover and Volvo.

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