Fleet News

New emblem for Chrysler

CHRYSLER has unveiled a new emblem which will adorn the grilles of all new vehicles in Europe beginning next year with models including the Voyager and Neon.

The badge is a round gold emblem draped in a ribbon bearing the Chrysler name and it represents a return to the heritage of the Chrysler brand. In 1924 Walter P Chrysler introduced the first Chrysler brand vehicle bearing the same 'gold seal' badge. The badge remained in continuous use for more than 30 years. However, the Pentaster, introduced in 1962, will continue to be the symbol for the Chrysler Corporation worldwide.

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