Year to date Toyota fleet sales figures are up 18.5% and the company is enjoying its highest market share of 3.4%. However, Avensis is possibly the company's most important launch yet for the fleet sector and will hold the key to whether it can gain a strong foothold in the hotly-fought medium car sector.
Toyota GB corporate sales general manager Simon Elliott said: 'Avensis gives us another major opportunity for growth in the fleet sector. It is the big one for us. We want Avensis to become a key player in the fleet market, where upper medium class vehicles account for more than 34 per cent of total sales. We think the best-seller is likely to be the 1.8 GS five-door Liftback, although we also believe that turbodiesel versions will account for about 13 per cent of volume.'
The Avensis, built in Burnaston, Derbyshire, will go on sale on January 1 in three body styles - liftback, saloon and estate, and four trims, S, GS, GLS and CDX. On-the-road prices will range from £13,845 to £20,635. Toyota says the car is all-new from the platform upwards - with the exception of the engines which are 'tweaked' versions of the Carina E units.