Fleet News

Toyota plans onslaught on key European markets

HOME-grown Toyota models will be attacking key volume market sectors across Europe by the end of the decade. The company's next B-class car will complete a trio of European-inspired and produced vehicles aimed at hitting Ford and General Motors hard in the showrooms, claims Toyota Motor Europe marketing vice-chairman Alan Marsh.

Based on the Funtime concept, which has already been given enthusiastic receptions at the Frankfurt, London and Tokyo motor shows, the Fiesta-size car will be just as European in concept, design and build as the new Avensis.

'We have already put the car through extensive clinics in several countries. It has been seen by hundreds of men and women of different age groups and has won judgements which have both pleased us and boosted our confidence. A final decision on where to build it has yet to be taken, and our factory at Burnaston, Derby is still in the running,' said Marsh.

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