Fleet News

BMW, SEAT and Vauxhall sign up for 1998 show of the year

BMW and SEAT have joined Vauxhall in deciding to attend the 1998 Fleet Motor Show after missing this year's event. Confirmation that the three manufacturers will attend the event at Donington from May 11-14 next year means 22 car manufacturers have booked so far. And the exhibitors will include Cadillac which, on a separate stand to Vauxhall, will allow fleet managers and fleet decision-makers to see the new luxury car marque which will go on sale in the UK around the time of the show.

Show organiser Emap Automotive is confident that confirmation that three of the manufacturers which missed this year's show coupled with the attendance of Cadillac and other first-time exhibitors will further boost audience appeal. Group events manager Chris Lester, who said discussions with other major manufacturers to attend the show were nearing completion, added: 'The absence of Vauxhall, BMW and SEAT last year was a strategic decision rather than an expression of no confidence in the Fleet Motor Show. Last year the show attracted more than 10,000 visitors and we are confident that these new prestigious signings will increase the audience appeal even more. This means that the show is in an even better position to attract a larger high quality audience to its new venue at Donington.'

So far 71 companies have booked to attend the show and sales manager Matthew Weight said: 'We have had a lot of interest over the last few months from service companies both UK and overseas based and we are well on course to sell all of the available space.' For further information about the Fleet Motor Show contact Kerry Craig on 01733 467038.

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