Fleet News

Cadillac and Chevrolet head for British shores

CADILLAC and Chevrolet models are to go on sale in Britain later this year either through existing Vauxhall dealers or newly established specialist dealers. Vauxhall will assume responsibility for North American vehicles in the UK and is reviewing marketing strategy for the two North American General Motors marques. President Richard Donnelly revealed the company's new business concept for North American Vehicles in Europe.

It will no longer be linked to General Motors in Detroit but, will be integrated into General Motors Europe with headquarters in Russelsheim, Germany. Cadillac will gradually introduce performance-orientated luxury sedans to both the UK and European markets, while Chevrolet will focus on the sports coupe segment and on sports utility and recreational vehicles.

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