Fleet News

RAC reveals new image for millennium

THE RAC has revealed a new image geared to take the organisation into the 21st century with the aim of extending its services beyond the motoring arena it has served for 100 years. As a result the RAC has relaunched itself with a new logo which has been designed to reflect a 'classic, dynamic and futuristic organisation' and by unveiling a bicycle scheme which sees the RAC putting a fleet of bikes on the road.

RAC chief executive officer Neil Johnson said: 'When the RAC was founded in 1897 it was a very progressive, campaigning, a forward-looking organisation. We want to give those values a 21st century look. Our members are not just motorists. They also cycle, walk and use public transport. Like them, we favour travel over traffic and mobility over motoring. Our members want help and advice in all aspects of mobility - that is the future for the RAC.'

Corporate colours are now blue, silver and white but the colours of the rescue fleet have changed to orange for safety reasons. Coinciding with the RAC's new identity will be an expansion of its range of products - the first being a £25 discount for members who don't call it out, an RAC all-purpose fold-away bicycle costing £649 and a range of packages for cyclists including RAC Bicycle Legal Protection, and a possible bike hire scheme.

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