Fleet News

Fleet Motor Show moves to Donington

THE 1998 Fleet Motor Show will move to Donington Park away from its Silverstone home, organiser EMAP Automotive has revealed. The move is part of a package of significant changes. Test driving will be pre-booked via a computerised system, allowing manufacturers to reach their target audience and drivers to better organise their time. Special themed days will attract specific types of visitor - including directors and those interested in the service sector.

At this year's Fleet Motor Show, Donington emerged as the favourite midlands venue among visitors - and the midlands was the most preferred area of the country. More than 2.5 million people live within a 40 minute radius of the circuit.

The floorplan will be updated, with manufacturers positioned around the outside of the hall. Other changes include stricter visitor quality control, business forums, and a shift to a Monday-Thursday timetable although exact show dates have still to be finalised. The first day will be a non-driving day to encourage a more business-orientated atmosphere, and a series of overseas packages will be devised to bring in foreign fleet and motor industry personnel.

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