The Maidenhead, Berks, manufacturer intends to peg prices at £9,500, plus VAT. Company chairman Brian Rayward said: 'No other manufacturer seems to have bothered to ask the utility market in Britain - and in particular the agricultural sector - what it wants. Our research has shown that there is significant demand for an inexpensive workhorse meant for off-road work - not for the motorway, not for driving the kids to school, just a reliable, rugged vehicle with no fancy frills.'
Sourcing major components from established manufacturers was designed to keep costs to a minimum and speed up type approval for the vehicle - most parts already have the relevant type approval. The GRP bodyshell is designed in-house by Healey Sprite, which also produces the Healey Sprite sports car. There are no 'luxuries' such as a cab heater or radio, but it does have a heated front windscreen. The power plant is the Mercedes-Benz normally-aspirated four-cylinder indirect injection 2.4-litre diesel, which produces 72bhp at 4,200rpm. A turbodiesel will be offered. In pickup form, the Workhorse has a payload of 1.8 tonnes, a towing capacity of 2.0 tonnes and winch capacity of 3.0 tonnes.