Fleet News

Daimler limousine to make comeback?

REVITALISED Jaguar is considering a return to the top people's transport sector. The possibility that a car much like the former Daimler limousine could again be made was leaked during a tour of the British International Motor Show by Jacques Nasser, who will become chief executive officer of Ford, the Coventry company's US parent, in January.

'There's no reason why we couldn't do it. And if we did, it wouldn't be a Jaguar with a Daimler badge - it would be a dedicated model for the top bracket area,' said Nasser. Said a company spokesman: 'It is true that potential exists for the Daimler limousine brand to be revived with a vehicle which has unique bodywork, but we have not yet fully formed our ideas on this project.

'We see our priorities as being the arrival of our new small car in 2002 and then the replacement XJ8 range. But there is a potential for us to look again at a flagship limousine to take over from the car we discontinued in 1993. We recognise that Daimler is one of the classic names of the British motoring heritage - but the earliest date we could consider bringing it back would be six years from now.'

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