Fleet News

BT targets own fleet with new tracking system

BRITISH Telecom could be one of the biggest customers for its new vehicle tracking product - PinPoint Fleet Manager. The system, revealed at the Mobile Data Comms exhibition in Earls Courts, London, this week, shows the location of each vehicle in a company's fleet on an electronic map, tracking up to 1,000 units at a time.

The BT fleet of 71,000 vehicles will be targeted through in-house marketing in the hope that it will take on the system when it is launched, in December. BT has joined with system integrator TBS and Trimble, the largest US manufacturer of Global Positioning Systems Products to produce the system, which communicates over the Cellnet network.

The new system is the first in a series which will use the PinPoint name and offer GSM-based location services.

William Blomfield, location services product development manager for BT, said: 'It stands to reason that the BT fleet would be a logical customer. There have been no discussions yet, but it is a potential customer. It is an entirely complementary solution to Mobile Control, another BT service. The new system allows a fleet manager to see immediately who is closest to the latest assignment, cutting out wasted journeys and speeding up customer service.'

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