The surge in UK sales represents a return to the spirit of the late 1980s and early 1990s, when Toyota said it hoped to take 10% of the new car market by 1999. Although the company's performance in the past few years has failed to live up to that earlier confidence, analysts are predicting continuing UK growth for Toyota - especially in the fleet sector.
Despite the results across the continent, Toyota says it is not yet in a position to consider pan-European fleet and leasing deals, but further plans include the 'revitalisation and reinforcement' of the Lexus brand, and an ongoing programme to refresh Toyota's brand image.
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