Fleet News

PHH and Green Flag in marketing tie-up

PHH Vehicle Management Services is to start marketing motoring products to the 3.5 million customers of Green Flag, following its parent company's acquisition of National Parking Corporation, which owns Green Flag and NCP car parks. Cendant Corporation, owner of PHH, has paid £800 million for NPC in a deal which adds two vital components to its portfolio of integrated transport products.

John Cullum, president of PHH Europe, said: 'There is an excellent opportunity to cross-market vehicle-related services to Green Flag's members.' A Green Flag spokeswoman welcomed the takeover, saying it presented openings into several new markets. Green Flag currently serves around 30% of PHH's breakdown and recovery business, and will continue to share the account with the AA and RAC.

Cullum was equally enthusiastic about the role NCP's 500 UK car parks will play in a future integrated transport system. PHH is already in discussions with coach and bus operators to achieve seamless through-ticketing for travellers, and the ability to link this with car parking for drivers is an essential ingredient of a genuinely integrated network.

The company is now examining the logistics of installing electronic point of sale systems throughout NCP's car park network so that company car drivers can pay for parking via their fuel or credit cards, with the charges detailed in a single monthly invoice alongside fuel purchases. PHH owns AllStar, Dialcard and Overdrive fuel cards and manages other fuel cards on behalf of oil companies. PHH could also install car servicing stations in NCP car parks.

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