GM in £1m bid to capture 1% of UK premium market
03/06/1998 in NEWS
Around 300 examples of the plush 4.6-litre STS are expected to be sold this year by a new network of 10 dealers, but brand manager Peter Wartnaby believes 450 cars should be registered by 15 dealers next year. 'We will make a steady start, but there is potential for growth - and we think we'll make a particularly good impression with the Chevrolet Blazer sports utility model,' he said when European plans for GM's north American-built products were unveiled in Detroit.
'Our research shows a significant number of business motorists are seeking vehicles which are different and have specific appeal. The Cadillac will be a credible contender because it has an unbeatable package of specification at £39,750, which is a very attractive price. And when it arrives here at the Birmingham Motor Show in October at less than £24,000, the right-hand-drive Chevrolet Blazer will give our programme a significant boost.'
Vauxhall fleet sales programmes and marketing manager Keith Michaels said an announcement was imminent on the appointment of a senior Vauxhall executive to have overall responsibility for sales of north American vehicles.