Fleet News

GM launches strategy board for world deals

GENERAL Motors has launched a global fleet strategy board to enable the world's largest companies to sign worldwide fleet deals. The eight-strong board, which includes Mike Bonner, Vauxhall's former fleet director and now general manager corporate sales with responsibility for the manufacturer's top 200 fleet customers, and General Motors' European fleet chief John Moran, based in Zurich, is completed by representatives from General Motors operations in North America, Latin America and the Asia/Pacific region, as well as General Motors-owned brands including Saab.

The initiative sees Steve Higgs, who has spent 26 years with Vauxhall , the last four being as fleet marketing and strategy manager, becoming global fleet development manager based in Detroit for six months following his appointment on Monday before returning to Europe. He will be responsible for co-ordinating all global fleet inquiries including preparing fleet proposals and gathering information on behalf of fleet operators.

While negotiations will be carried out in the country where the global inquiry is generated, General Motors' new strategy will allow easy access to both the people and systems to allow a worldwide deal to be generated. Vehicles will be supplied on a country-by-country basis through the national dealer network with invoices also handled on a national basis. However, the terms of the contracts will allow companies to benefit from global buying terms rather than local buying terms.

General Motors' 'think global, act local' philosophy comes as negotiations with 12 companies on global fleet deals reach their crucial phase, with Bonner hoping that at least two deals will be signed within the next three months following the manufacturer's first global fleet deal with long-standing Vauxhall customer Honeywell Control Systems.

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