Fleet News

Biggest ever August new car sales predicted

THE motor industry is gearing up for a record August, with the first month of the S-registration market forecast to reach 530,000 new car sales. This would continue the upward sales trend of 1998 which has seen registrations rise 8.8% year-on-year.

It would also provide a fitting farewell to the UK's 31-year-old vehicle registration system - this is the last August plate change, with the new T-plate scheduled for March, and V-plate for next September. The National Franchised Dealers Association is predicting the biggest ever August new car market of 530,000 sales, 4,500 units up on last year's monthly total of 525,539 sales.

Alan Pulham, NFDA director, said the strong consumer demand for new cars throughout this year, coupled with the Bank of England's recent decision not to increase interest rates, paved the way for a record August.

The Society of Motor Manufacturers and Traders is forecasting a new car market of 525,000 sales in August, in line with last year's figure, and believes total sales for 1998 could top 2.2 million. These are being achieved as a result of manufacturers' massive marketing campaigns and the excellent deals available for new car purchases,' according to an SMMT spokesman.

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