Fleet News

BMW launches new Alphabet operation in Germany

BMW and BMW Financial Services have launched a new leasing and fleet management company in Germany as the first step towards the establishment of a European-wide operation. Petra Kerp, chief executive officer of BMW Financial Services and Alphabet in the UK, said international fleet customers now expect professional services extending beyond national borders.

'We can now apply our experience in fleet management as the pacemaker throughout the entire European market,' she said. The new Frankfurt-based Alphabet Fuhrparkmanagement aims to mirror the services which its sister company Alphabet delivers to fleets in the UK, capitalising on the growing German demand for professional fleet management.

The company is multi-marque in approach, and will offer a comprehensive, full operating lease service. This includes the procurement, funding, service, maintenance and disposal of vehicles, along with fuel management, the sourcing of daily rental cars, and claims and insurance management.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee