Fleet News

Small car sales rise reflects pressure to downsize, says Suzuki

A DRAMATIC rise in sales of smaller cars reflects growing pressure on British motorists to make the switch to more fuel-efficient transport, claims Suzuki GB. David Seaward, sales and marketing director, said at the Tokyo Motor Show: 'After an 18% increase in registrations for the year to the end of September, it's clear that the pressure to downsize is gathering momentum.

'And as more people make the switch, we're confident our brand will meet with still more success in the showrooms.' At the start of next year, Suzuki GB will launch a hard-top version of the short wheelbase Grand Vitara and follow it up at Easter with the Jimny soft-top. Both models are expected to arrive as no-cost options to the existing range.

'In May, we'll launch the second-generation Wagon R range and expect it to do well as more customers become interested in city cars,' said Seaward. Officials from the importer are trying to persuade Suzuki to develop a European version of the new Kei supermini which has enjoyed spectacular success on the Japanese market since it was launched in April. Seaward said the UK distributor would also be keen to secure supplies of the MR-Wagon concept, a mid-engined town car.

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