The new scheme was launched in July, and since then 15 drivers have opted for the PCP. Malcolm Williams, Johnson & Johnson's European business director, said few company car drivers knew the benefit tax they paid on their vehicles, and added that between 30% and 40% of the firm's drivers actually contributed more money to access a better car when the company introduced its more flexible fleet policy six years ago.
'Every employee has a comfort factor in having a company car, and that has a value,' he said. 'We want to give the PCP scheme the look and feel of a company car, including a guaranteed cost maintenance package, insurance and accident management.' Johnson & Johnson will run its PCP scheme through its in-house leasing company, in conjunction with PHH Vehicle Management, and Williams promised a 'softly-softly' approach to its roll-out.