The decision by the German manufacturer to take Purves away from Rover UK comes less than four months after Rover chairman Dr Walter Hasselkus was forced to quit having admitted he 'got it wrong' in underestimating the crisis it was in. Two months later BMW chairman Bernd Pischetsrieder and Dr Wolfgang Reitzle, head of market and product stood down. The latest re-organisation, BMW claims, is part of an adjustment of sales and distribution division which see the establishment of five world regions with full responsibility for sales and distribution of all brands within the group - BMW, Rover, Land Rover, Mini and MG.
German bosses send Rover marketing director to USA
26/03/1999 in NEWS