'The latest advertising campaign from Renault is a clear indication that our two- year campaign to create a genuine market for safety in Europe has been successful. Motor manufacturers across Europe actively seek to achieve the coveted Euro NCAP four star rating. The motor industry's co-operation not only ensures improvements in safety design but promote these improvements as part of their marketing strategies.'
Renault first to use NCAP results in ads
21/04/1999 in NEWS