Fleet News

Outlook is gloomy for dealer profits

DEALERS are pessimistic about their profit potential over the next year with half the 29 manufacturer franchises returning lower scores than six months ago, according to the latest National Franchised Dealers' Association dealer attitude survey.

BMW, Rover, Land Rover, Mercedes-Benz, Nissan, Skoda, Toyota, Audi, Hyundai, Renault, SEAT, Volkswagen, Subaru, Suzuki and Volvo were among those returning significantly lower scores than last summer. Vauxhall, Chrysler Jeep, Honda, Mitsubishi, Peugeot, Saab and Kia returned improved scores.

Twenty of the 29 networks surveyed also said their profit potential over the last year had fallen. Kia and Chrysler Jeep networks recorded the biggest drop in confidence since the last survey and other pessimists included Land Rover, Mercedes-Benz, Nissan, Rover, SEAT, Toyota and Volvo.

Alan Pulham, NFDA director, said: 'There are lower satisfaction levels in the networks that sell premier brands that have previously tended to lead the way.'

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee