ESSEX County Council has launched an initiative to woo more than double the number of staff to its new car scheme. The authority wants to see take-up rocket from 680 drivers today to about 1,600, all of whom qualify for the scheme because they drive more than 4,000 miles on business a year. This mileage threshold represents the break-even point for the council where it is cheaper to provide a lease car and then reimburse staff for business mileage at reduced levels rather than pay higher mileage rates to drivers who use their own private cars for business.

Ford will supply vehicles under a solus arrangement, replacing a former three-marque deal involving Ford, Vauxhall and Rover. Ashley Eley, car provision scheme manager, said: 'A solus deal has allowed us to organise very competitive rates. I see no reason why the scheme should not grow in size.'

The council used to operate an outright purchase fleet but moved to leasing three years ago. Its current scheme offers a comprehensive package that includes insurance, roadside assistance and breakdown recovery, free glass repair and replacement, and temporary replacement vehicle. Drivers are encouraged to look after their cars through a fair wear and tear policy that is reinforced by potential end-of-contract penalties and they also pay the insurance excess in the event of an accident.