Fleet News

Lloyds TSB brings PCPs to the High Street

BANKING giant Lloyds TSB is targeting ex-company car drivers with a new personal car leasing scheme run via its fleet subsidiary. Black Horse Vehicle Management. The 'Gold Service Car Leasing Plan' will initially only be available to Lloyds TSB Gold Service current account holders but the bank believes this group of customers mirrors the medium and high-earning company car drivers who are switching to cash allowances.

Cameron Hardcastle, BHVM's sales and marketing director, said: 'We are experiencing a lot of interest at board level where large corporate organisations are questioning the cost of maintaining their fleets. This often leads to a fundamental review of their company car policies and, hence, an interest in company-sponsored personal leasing schemes.'

BHVM already satisfies this demand with its 'Horsepower' personal contract hire offer and the launch of Gold Service Car Leasing Plan will open a new sales channel through Lloyds TSB's banking network. The new scheme gives customers the opportunity to contract hire almost any new car, with a choice of contract durations from 24 to 36 months and mileage profiles ranging from 5,000 to 40,000 miles a year.

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