BMW has been presented with the 'Safe Car of the Millennium' Award by the International Brain Injury Association in recognition of its pioneering inflatable tubular structure airbag which reduces the risk of head, and therefore brain, injury in a car accident.

It is integrated into the A-pillar and roofline on new 3-series, 5-series and 7-series cars. It is the first award from the IBIA to a car manufacturer.