Fleet News

Cars are 'naff' - claim

FLEETS will be exposed to messages aimed at convincing them cars are 'naff' and that would make Government schemes to encourage greater use of public transport through road or workplace parking charging obsolete. Chris Wright, head of the Transport Management Centre, Middlesex University, told a fleet Show forum on the impact of the Transport Bill on fleets that the centre was working on 'assassinating the car subtly and ruthlessly'.

The university is creating advertising slogans like 'real men cycle', 'car users are the motoring potato' and 'when you drive you risk killing your children'. In the next year, he said the university would research car users' responses to the slogans.

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