It is thought to promise the continuation of mass-production of Rover cars and minimum job losses, but Towers has been unavailable for comment. Rover's corporate sales director, Trevor Houghton-Berry, said: 'In these troubled times this bid is welcome.'
He denied accusations that Towers contributed to Rover's demise with a strategy that sought to improve profitability at the cost of fleet sales and market. Houghton-Berry said: 'Anyone with any serious intentions in the UK market would not seek to sacrifice fleet sales. He was referring to pulling out of fast cycle business, like self-drive hire, which is a strategy we have continued, most recently with the 75 saloon.'