But many fleet companies were still holding back from embracing e-commerce, despite the huge growth in other sectors. 'E-commerce is everywhere,' Minter told the FleetNet conference. 'But I'm very disappointed in the level of interest shown at senior levels in our industry. There's still a significant amount of holding back, just waiting to see what happens.'
He said managers must demand action at board level and warned: 'If the fleet industry wants to take advantage of e-commerce it must get involved now, otherwise the standards we will be using in the future may be developed by others. We'll end up using code developed to describe a bag of carrots to describe a vehicle.'