Phoenix said prices will not return to the pre-sale levels once Rover's existing sales campaign ends on May 31. A spokesman said: 'Once the campaign is over, we expect to fix list prices between 10% and 14% lower than before. BMW tried to make Rover a premium brand, with prices to match. That was a mistake we want to correct.' Temporary sales campaigns, such as money-back offers and discounts, have no impact on benefit-in-kind liability because bills are based on list price. If Rover reduced list prices, BIK bills will fall.'
Phoenix plans reduced list prices for Rover range
18/05/2000 in NEWS