DIRECT Line has launched its internet new and used car buying service, Jamjar.com, in partnership with Dixon Motors. Despite entering an increasingly crowded market, alongside household names such as Virgin and P&O Stena, and dedicated web companies such as Showroom4cars.com and OneSwoop.com, Direct Line is confident of taking a significant slice of the market. The company, the insurance arm of Royal Bank of Scotland, is to spend £50 million in four years developing its internet showroom. Jamjar.com promises reductions of new car prices of up to 30% on special offers and at least 10% on new cars sourced from the UK and overseas.

All jamjar.com prices include a warranty, 12 months roadside assistance, one-year road fund licence and a seven-day returns policy. Cars can be serviced in any UK garage under the Jamjar warranty.

• To access the Jamjar.com site click on the Buyers' guide menu button (left) and go to the Vehicle locators section.