Fleet News

Dotcoms fail to tempt fleets

DOTCOM car sites are failing to win over company car drivers and fleet managers because of poor service, according to a new survey. Research for national car dealer Perrys shows fewer than 1% of buyers would consider making a purchase over the internet, although one in four use the web to track down deals and information on new models.

Paul Millard, managing director of Perrys, said: 'Fleet managers require a much more in-depth level of service online than is currently available through many 'car-broking' sites.

'Our feedback indicates the kind of advances they would like to see would be price comparisons between suppliers, accident management status reports and online service bookings'.

Figures show 40% of people gave lack of a test drive facility as a reason for not using dotcom car sites, while about a third listed no option to see the car and the limited availability of trade-in deals as grounds for using more traditional methods. Other reasons given were long delivery times and difficulties in getting information on finance offers.

But internet retailer OneSwoop has launched a five-point guide to buying cars online, aiming to help people expected to import X-registration cars from abroad. It argues UK car prices and the emergence of online car retailers is encouraging increasing numbers to buy online, and says its guide spells out what they should be looking for.

Companies like Auto Online say their services are popular among dealers who can restock forecourts from the comfort of their own offices. The service is aimed at dealers and fleet hire companies, regardless of size and volume of vehicles. Dealers logging on are shown details of each vehicle's specification, condition and the cost of refurbishment to showroom quality. They can also search for vehicles by specification and arrange to be notified if a car matching a customer's requirements becomes available.

  • To access a selection of online car sites click on the Buyers' guide menu button (left) and go to the Vehicle location systems section.

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