Fleet News

Volume car makers resist list price cuts

VOLUME fleet car manufacturers are resisting pressure to cut list prices after luxury marques rushed to slash their prices in time for the launch of X-registration vehicles .

Peugeot was due to publish list prices for its all-new 607 on Friday but has announced it it is 'reviewing them'. But Ford and Vauxhall are standing firm, claiming prices have been falling for two years, and instead of cutting list prices have relied on special offers and discounts.

A spokesman for Vauxhall said: 'There are a number of factors to consider in terms of how we come to a pricing decision - we talk to our dealers, our customers and others, look at what our competitors are doing and make a judgement.

'We will achieve the unwritten stated objectives of the Supply of New Cars 2000 Order - since the Competition Commission began its work we have seen prices falling - we need to make sure we are dealing with transaction price instead of list price.'

A Ford spokesman added: 'We are concentrating on transaction prices - producing good deals for all customers at the point of transaction rather than advertising lower list prices.'

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