As the Solihull firm previewed its Freelander, Mosher said company officials were investigating opportunities beyond the current model range. As a member of Ford's Premier Automotive Group, a wider range of platform technology is available to Land Rover and among models which could appear in the future are a vehicle to compete with the Chrysler Jeep Wrangler and a possible pick-up.
He was speaking after Land Rover chairman and chief executive Bob Dover revealed that the US had been singled out as a priority area for growth. 'The Freelander will help us achieve our aim of increasing sales here by 50% next year,' he said. 'This is an important step for us - by the end of the year, Land Rover will be represented in every major market in the world.'