Alexander Reidl, commercial project manager - marketing, in Volvo's New Car Project Division, said the vehicle would target models such as the BMW X5 and Mercedes-Benz M-Class. He said: 'Land Rover is about off-road capability. Our vehicle is a modern interpretation of a sports utility vehicle.'
Adapting Volvo's safety record for the sports utility vehicle sector is one of the challenges facing designers. Volvo's chief designer Peter Horbury said: 'The target is to find a design that is not as 'macho' as many other sports utility vehicles in the segment.'