The unveiling of the Focus RS, following the concept preview at the British International Motor Show, and the Mondeo ST Concept - although Ford made no secret that the car will go into production - came at Geneva. Following massive cost-cutting throughout Europe announced last year - including the decision to end UK production of Ford-badged cars - 2001 has been dubbed Ford's 'comeback year'.
David Thursfield, president and chief executive officer of Ford of Europe, declared: 'We have turned the corner. We have more work to do, but the signs of business recovery are there.' With 45 new vehicles destined for showrooms in the next five years - the next major UK launch will be the all-new Fiesta at the end of this year - Thursfield added: 'We've made the tough decisions now, and we're taking the steps necessary to help Ford of Europe emerge as a more vigorou,s competitive and dynamic company.'