FLEETS interested in promoting a 'greener' image are being targeted in a new initiative from vehicle tracking company Global Telematics.

The company says its Orchid tracking software can help car and van fleet operators implement more environmentally-friendly policies as well as achieving cost savings.

Orchid claims to allow users to identify the fastest routes, avoiding traffic and developing more effective route plans to reduce vehicle emissions, fuel use and congestion. One client, with a fleet of 13 vans, is saving more than £1,500 a month on fuel by reducing unauthorised mileage, and monitoring individual vehicle performance more effectively.

Edward Belgeonne, chief executive of Global Telematics, said: 'With this new green initiative, we're aiming to help organisations improve interactions with customers, partners, staff and the wider environment in terms of quality, responsibility and efficiency. Companies need to address these issues now, but for such initiatives to ingrain themselves into the corporate process, they must also make good business sense.'