Hertz Lease in the United Kingdom has announced plans to sell used Lexus models direct to dealers via electronic auctions.
As Lexus national corporate sales manager Andy Simpson explained, it is an attempt to boost business through Lexus centres.
'We are trying to ensure that used car market demand is catered for,' Simpson said, adding: 'Auctions are held weekly and we also include ex-demonstrator and ex-management cars in the sales. We are looking to involve other leasing companies.'
The SC430 is the latest in a number of new models as the luxury car maker extends its model line-up.
From this month, the IS300 (pictured) and IS 300 SportCross will be added to complete the line-up, although there is discussion around the possibility of launching a 2.0-litre version of the SportCross.
Lexus says next year will be a 'bedding down' year following a spate of new models in 2001 until the next wave of launches start in 2003. Referring to the need to ensure a balance between demand and supply, Simpson said: 'With an ever-increasing model line-up we must try and fight for equilibrium between volume and demand.' (September 2001)